“‘Electronic dance music is still something that you have to find,’ Raddon says. ’It’s not on the radio, it’s not on TV. These people really had to search me out.’ And the sense of shared community this engenders cannot be overstated. Ten years ago, the dance music scene was finely sliced into such an interminable array of genre divisions that it became a joke: aquatic techno-funk, down-tempo future jazz, goa-trance, hard chill ambient, techxotica, and so on. In the past decade or so, though, despite all the ways that the Internet encourages music to nichify, the rise of social media has actually pushed electronic dance music in the opposite direction. Witnessing its sheer numbers, sensing its collective power, the dance scene has reunified, become more of a mass phenomenon — an undifferentiated subculture of millions. It turns out that the thrill of collective identity, a moblike feeling of shared enormity, is far more exciting to fans than were their endless dives down rabbit holes of sonic purism.”
-Bill Wisak, ‘Crowd Control,’ Wired
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